The Mamas & the Papas Live At Monterey

June 17, 2016

The Monterey International Pop Music Festival was planned in seven weeks during the spring of 1967 by John Phillips of The Mamas & the Papas…record producer Lou Adler…Alan Pariser…and publicist Derek Taylor…

 

The Monterey location had been known as the site for the long-running Monterey Jazz Festival and Monterey Folk Festival…

The promoters saw the Monterey Pop festival as a way to validate rock music as an art form in the way in which jazz and folk were regarded…

The organizers succeeded beyond all expectations…

 

The artists performed for free with all revenue donated to charity except for Ravi Shankar who was paid $3,000 for his afternoon-long performance on the sitar…

Country Joe and the Fish were paid $5,000 not by the festival itself…but from revenue generated from the D.A. Pennebaker documentary…

 

Lou Adler later reflected:

“Our idea for Monterey was to provide the best of everything…sound equipment…sleeping and eating accommodations…transportation services that had never been provided for the artist before Monterey…

We set up an on-site first aid clinic because we knew there would be a need for medical supervision and that we would encounter drug-related problems…We didn't want people who got themselves into trouble and needed medical attention to go untreated…Nor did we want their problems to ruin or in any way disturb other people or disrupt the music…

Our security worked with the Monterey police…The local law enforcement authorities never expected to like the people they came in contact with as much as they did…They never expected the spirit of 'Music…Love…and Flowers' to take over to the point where they'd allow themselves to be festooned with flowers”

 

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